Technology Is Changing Communication In Society

Technology has increased exponentially nearing the end of the 20th century. There are now so many new means of communications that looking back at a decade ago, you would be surprised at all of how technology has progressed since then. The internet has become a new mode of communication which branches off into web cam conversations, instant messaging, email and social networking sites. Another main mode of communication that is dependent on today is the cellphone, almost everyone has one now a days.

The internet has allowed people to communicate with one another from and to any part of the world. Web cam conversations for example allow people to see the person they are communicating with along with their voice. This is a more personal type of communication, it is fast and allows you to reach people at any corner of the world as long as they have a web cam and an internet connection.

Instant messaging has also been becoming more and more popular. It is also a main source of communication among many people (especially the younger generation). Instant messaging allows people to talk to each other through writing instantly. Messages can be sent to the person in split seconds. With instant messaging you can talk to many people at once unlike using the phone, where you need to commit to just one person. One of the main reasons why instant messaging has become more popular is because not only is it convenient, it is also free.

Technology Is Changing Communication In Society

Social networking sites are fairly new but it allows users to add their friends and send them messages. People can also network through social networking sites or find old lost friends. There are many options available in these sites such as messaging, chatting and uploading photos which you can connect to your friends and family.

Email is another dependent source of communication among several individuals and businesses. They are greatly used because it is free and your message can be sent to the other person instantly, unlike letter mail which takes days to process and deliver.

Cellphones are being used more often now as they become smaller and more affordable. Cellphones allow people to have constant communication with them at all times, instead of using the conventional house telephone which limits you to communication only at home, cellphones are brought with people wherever they go, allow you to be able to communicate with anyone at anytime.

Technology Is Changing Communication In Society
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Understanding the Changing Role of a Corporate Communications Department

With the advent of social media, many communications departments are rethinking how they communicate with employees. During the early years of the internet, communications were driven to employees through a top-down approach. In other words, a business leader worked with the communications department to craft the message and then disseminate that message to the workforce. However, in today's environment, this top-down approach often excludes the opportunity for employees to generate and contribute content.

An example to help illustrate this point can be seen in something as simple as allowing comments for articles. Communications departments used to just post an article on the company intranet to help communicate key messages. Today, these same articles can be posted with the option to allow employees to comment on the article itself. Employees can contribute simply by expressing their opinion. Often, these comments can carry more weight than the actual article itself and the communications department has little to no control of the messaging that develops.

Communications

This perceived loss of control with Web 2.0 formats can create problems with the management team. While a communications department might support user-generated content, a business leader might find some of the information that is created to be negative or harmful in nature-even if the information adheres to company policies and guidelines regarding social media behavior. It is therefore critical for business communicators to have the full support of the executive management team before implementing social media tools.

Understanding the Changing Role of a Corporate Communications Department

With much of the content being generated outside of the communications department, many communicators are redefining their roles within the communications process. While there will always be a need for top-down communications, there in now a need for social media monitoring and participation. Business communicators should no longer solely be focused on generating messages for the management team; instead, they should also be focused on helping foster discussion amongst employees and then communicating the key points from those discussions back to the management team.

Understanding the Changing Role of a Corporate Communications Department

John is a regular contributor to the CommDiscussion [http://www.commdiscussion.com/forumdisplay.php?2-General-Discussion] communications forum and discussion board. Business and corporate communicators are welcome to join the site for free! Learn what others are doing in business communications and share your insights and best practices.

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